Our BRAND

Look Vodka was created with the resilient and sophisticated women in mind. The name evolved from real life experiences of friends and family members from all walks of life who have endured difficult times, who are finding ways to look at their past, unafraid through self-expression and self-love. The name of the brand was created to start conversations based on situations and circumstances individuals usually try to avoid in socially responsible settings.

Look Vodka is based on self-reflection, learning about oneself based on your life experiences and understanding that self-love is attainable, and a conquering force. It is used to inspire people to be themselves no matter what it is, and encourage others to be brave by not allowing certain life events to shape them in a negative way, but to empower them to be great in every way possible! The plan of the 'brand labeling' is to express different cultures since it is based on diversity and self-love. The original image shows an outline of an African American woman because she is a reflection of me.

Look Vodka should be enjoyed in various ways based on the social setting. When Look is mixed with flavor it will enhance the flow of the vodka, creating satisfaction for the palate.